BraceCommerce — eCommerce, automation and marketing for established B2B businesses (Copy)
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Your partner for

We design, build and run the commerce behind your growth: storefronts, workflows, AI teams and marketing, all connected through Brace OS.

Explore your growth potential Discover Brace OS

Brace OS Teams

Agentic AI team, built around your business & needs.

We design and build you a performance-driven, custom AI team that delivers on routine tasks, business coordination and optimisation. To make it easy to adopt, we also give you a virtual office and a dashboard, so you can see the measurable results.

For direct-to-consumer brands: web orders, customer questions, returns, product pages and campaigns.

A bright open-plan office with city views: a staff member with a headset at a desk, a colleague with a tablet, a product photography table and a wall-mounted screen
ReceptionistAnswering a delivery query for order #10482
Operations & AdminProcessing 37 web orders for picking
ContentWriting copy for the summer range
Product & CatalogueTagging 180 new products
Ready

Receptionist

Answers your customers' calls, chats and everyday questions.

  • Answers calls
  • Live chat
  • Order & delivery queries
  • Returns requests
  • Takes messages

Hands over to a person when needed

Ready

Operations & Admin

Keeps web orders, returns and your team's day moving.

  • Web orders
  • Returns & refunds
  • Stock alerts
  • Team updates
  • Sales reporting
Ready

Content

Drafts the words and prepares the images your store and campaigns need.

  • Product copy
  • Image preparation
  • Email campaigns
  • Social posts

Drafts go to your team for review

Ready

Product & Catalogue

Keeps your product pages accurate, complete and ready to sell.

  • Product descriptions
  • Categorisation
  • Tagging
  • Sold-out products

Price changes wait for your approval

  1. 01
    Map the work

    We find the tasks that are frequent, rule-based and taking up your team's time.

  2. 02
    Define each role

    Every team member gets a clear remit, your rules and the point where a person takes over.

  3. 03
    Connect through Brace OS

    Roles work from your real products, orders, customers and systems, coordinated in one place.

  4. 04
    Review and improve

    We measure the time saved and quality of work, then refine and add roles as the evidence supports.

People stay in control. Your team approves anything that affects prices, customers or money, every action is recorded, and any role can hand a task back to a person at any time. Which roles you need, and what each can do with your systems, is agreed during planning.

We treat your customer experience as if it was ours.

BracePayBuilt · preparing for live payments

A checkout designed to convert

Guest checkout

0accounts

Consumers pay without creating an account first.

Ways to pay

3routes

Card for consumers. On account or bank transfer for trade.

BracePay keeps payment inside your own checkout. Retail prices are shown with VAT from the start, there's no forced sign-up, and card authentication happens in the flow, so fewer customers drop out between basket and payment. Every order lands in one system and is marked paid only once the payment is confirmed.

yourstore

Checking out as a guest · no account needed

Contact

Emailjordan.chen@example.co.uk

Delivery

CountryUnited Kingdom
First nameJordan
Last nameChen
Address14 Mill Lane
TownLeeds
PostcodeLS1 4AB

Pay by card

Card number
ExpiryMM / YY
Security codeCVC
Pay £74.93

Processed securely by BracePay

2Smart dimmer switchMatt white£69.98
Discount codeApply
Subtotal · 2 items£69.98
Delivery£4.95
Total£74.93

Including £12.49 VAT

Demonstration data Illustrative checkout. Products, names and prices are examples.

Multiple payment options

Give customers the ways they prefer to pay, alongside card checkout and trade accounts.

  • Apple Pay
  • Google Pay
  • Samsung Pay
  • PayPal
  • Amazon Pay
  • Shop Pay
  • Link
  • Alipay
  • WeChat Pay
  • Revolut Pay
  • Klarna
  • Clearpay

Logos are examples of popular payment methods. Which options are available for your store depends on your payment set-up and is confirmed during planning. Names and logos belong to their owners, and no partnership or endorsement is implied.

We take your online presence global

Win at home. Sell anywhere, as if you were local.

Whether you're growing across the UK or opening new countries, we plan, build and run the shopping experience, the operations behind it and the demand to grow it.

yourstore.co.uk

Order by 9pm for next-day delivery to London

Black crew-neck cotton T-shirt

Everyday essentials

Essential cotton T-shirt

£12.99 inc. VAT

Add to bag
Delivery
Tomorrow · free over £50
Click & collect
Ready in 2 hours · city centre store
Pay with
CardApple PayKlarna
Returns
Free · in store or local drop-off
Found via
Google Maps · “t-shirts near me”

Everything is tuned to shoppers near you

  • Local search & maps
  • Local messaging
  • Next-day delivery
  • Click & collect
  • UK payment options
  • Easy returns

Demonstration data Store, delivery times, orders and locations are illustrative.

Found nearby

Local SEO, maps listings and AEO, so people searching near them, or asking an AI assistant, find you first.

Delivered fast

Delivery promises, click & collect and returns that UK shoppers expect, set up to fit your stock and stores.

Local campaigns

Google and Meta ads aimed at the towns and cities you serve best, with Brace OS showing orders by area.

Marketing

Be found everywhere.

Your customers search on Google, ask AI assistants and scroll through Instagram and Facebook. We make sure your products show up, and get chosen, in every one of them.

  • SEO
  • AEO
  • Google Ads
  • Meta Ads
Google search results for a tracksuit, with the brand's own pages ranking at the top and extra page links underneath

SEO Search engine optimisation

Technical SEO, product pages and buying guides that help search engines understand what you sell, and rank the pages that earn.

Three phone screens showing an AI assistant recommending products: matching lounge chairs, a comparison table of microwaves, and a filtered list of wrap dresses

AEO Answer engine optimisation

AI assistants now recommend, compare and filter products for shoppers. We structure your product data and content so they can understand what you sell, and show it.

Google search results for a tracksuit, with a row of Sponsored Products showing product photos, prices, retailers and delivery details

Google Ads Search, Shopping & Performance Max

Campaigns built around the products with healthy stock and margin, so spend goes where it earns, reported against sales, not just clicks.

A woman at an office desk, reviewing data on her monitor

Meta Ads Instagram & Facebook

Creative, audiences and catalogue ads that bring new shoppers in and bring past visitors back, with results tracked to orders.

Brace OS

Everything we build can be seen, measured & operated by you.

Plan. Create. Market. Sell. Automate. Grow. All from one place.

Book a demo Meet the AI team

Concept interface with demonstration data. Features are agreed for each project.

Technology ecosystem

Intelligence with a clear purpose.

We use AI where it saves time or improves quality, and only in defined roles. Brace OS decides when a provider is called, what information it receives and where a person must review the result.

Models and tools in our ecosystem

  • ChatGPT
  • Claude
  • Gemini
  • Grok
  • DeepSeek
  • Qwen
  • Kimi
  • GLM-4.6
  • MiniMax
  • MiMo
  • StepFun
  • Arcee AI
  • Nous Portal
  • GitHub Copilot
  • GitHub
Live integration Planned connection
Planned connection

OpenAI

Language models used for drafting, summarising and structuring text. One provider, several model sizes: Brace OS selects the appropriate model for each task, balancing quality, speed and cost.

Role
Language understanding and generation
Used for
Product data, content drafts, enquiry support, summaries
Human review
Required before anything is published or sent

Further providers

Detailed roles for the other models and tools above will be added here as each is confirmed for BraceCommerce.

Practical applications

  1. 01
    Helping structure product information

    Turning supplier spreadsheets and PDFs into consistent attributes, sizes and specifications your storefront can filter.

    Reviewed
  2. 02
    Drafting content for review

    First drafts of product descriptions, category copy and social posts, written to your tone and checked by your team.

    Reviewed
  3. 03
    Supporting customer enquiries

    Suggesting replies using order history and product data, so your team answers faster and more consistently.

    Reviewed
  4. 04
    Assisting with workflow decisions

    Flagging unusual orders, mismatched SKUs or margin risks, and routing them to the right person.

    Escalates
  5. 05
    Summarising business performance

    Plain-English summaries of sales, campaigns and operational measures, linked to the figures behind them.

    Sourced

Measurement

Success, defined before we start.

We agree a small set of measures with you, record where they stand today and report against them after launch. No vanity metrics, and no results claimed without the data to support them.

  1. 01Agree

    Choose three to five measures that matter to the business case.

  2. 02Baseline

    Record current levels from your systems before changes go live.

  3. 03Attribute

    Note what changed and when, so movement can be linked to its cause.

  4. 04Review

    Report regularly, explain the movement and agree next actions.

Book a discovery call

Let’s build your next stage of growth.

Tell us where your business is today—and where you want to take it.

  • A conversation about your business and goals
  • An initial view of where the opportunity may be
  • Clear next steps, with no obligation

Book a discovery call

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